Those of us who have studied direct response marketing and
copywriting will be familiar with how one shampoo company DOUBLED
sales by just adding three words on their shampoo bottles.
Those three words were, “Rinse and Repeat.”
Since it was the instructions printed on the bottle, and came
across as authoritative, customers started doing that 🙂
I submit that if you search hard enough, perhaps passing the
challenge off to your subconscious mind to work on while you
sleep, you can come up with your own three magic words.
Heck there are case-studies of companies that multiplied sales by
changing just ONE LETTER in their copy.
For example, a player piano company changed the expression, “Make
beautiful music,” to “Makes beautiful music,” emphasizing that
the piano did the work FOR YOU, and multiplied sales.
I’ve always found copywriting a fascinating art, and that now
gives me the audacity to charge as much as $5k – $10k to write
(or revise) a single sales page.
AND I can show you where and how I get those rates 🙂
If you are searching for a skill definitely worth mastering, I
believe that copywriting is one.
Your thoughts?
Feel free to join my Private Facebook Group, “Total Freedom” and
discuss this topic!
https://www.facebook.com/groups/285205408901544
Willie